Marketing Strategy

2 articles

Digital Marketing Budget Allocation: The 70-20-10 Rule for Maximum ROI

Marketing dollars vanish into digital black holes because founders treat every channel like it deserves equal investment. The 70-20-10 split concentrates most spending on channels already delivering customers, reserves some for scaling promising tactics, and limits risky experiments to 10%. Stop spreading budget peanut butter across infinite platforms.

Apr 28, 2026

Go-to-Market Strategy: The 4-Phase Launch Plan That Guarantees Customer Acquisition

Building without buyers creates expensive digital graveyards filled with features nobody wanted. This 4-phase launch blueprint reverses that tragedy by securing customers before code gets written. Each phase includes specific timelines and budget breakdowns that convert product launches into predictable revenue streams.

Apr 28, 2026